Honda Case Study

Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) is one of the youngest players in the Indian two-wheeler market that became the only Honda company in the Indian 2-Wheeler industry with the 100% subsidiary of Honda Motor Company Ltd., Japan. HMSI started its Indian operations at Manesar (District Gurgaon, Haryana) in May 2001 and continued to satisfy its customers with innovative, technology-enriched two-wheelers.